The Office of Marketing and Public Relations is the liaison and point-of-contact for media information about Forsyth Technical Community College and its programs and activities.
Please contact Bonnie Baker at 336.734.7305 for assistance.
Our objective is to assist the media by providing quick, accurate responses to questions about the college. Should you need to obtain information for a news story, please call Shari Covitz at 336.734.7520 or Martha Murphy, The Bloom Agency, at 336.724.1766.
If you plan to cover a story that requires contact with any member of the Forsyth Tech faculty or staff or access to the campus, please contact Shari Covitz at 336.734.7520 or the Office of Marketing and Public Relations at 336.734.7305.
Please Note: The accurate way to refer to the college is Forsyth Tech or Forsyth Technical Community College and not FTCC.
The Forsyth Tech Media Guide is being developed to assist the media and civic organizations in obtaining quick responses for a story, lectures or other requests. This guide will include administrators and faculty members who are experts in various subjects. Once completed, this guide will be added to this Web site. For more information contact Shari Covitz at 336.734.7520.
The Bloom Agency (Agency of Record for Forsyth Tech and the Forsyth Tech Foundation) distributes news releases and media alerts on a regular basis. If you would like to be added to our distribution list to receive press releases, please fax a letter indicating your name, the name of your organization, telephone number, fax number or e-mail address to Martha Murphy at The Bloom Agency – 336.724.1765.
Forsyth Tech's authorized spokespersons for the college are the President of the College or the Vice President for Institutional Advancement.
All news media requests, questions, interviews and press releases must be directed to, and approved by, the Vice President for Institutional Advancement and/or The Bloom Agency - the College's Agency of Record.
In responding to media inquiries, it is important that the authorized college spokespersons respond promptly or within a timeframe agreed upon with the media representative. If a representative of the media contacts you, please immediately refer them to Dr. Shari Covitz, at 336.734.7520.
Forsyth Tech offers a variety of excellent programs taught by outstanding individuals. It is important to spotlight these programs, the students who excel in them and the instructors who often don't just teach the course, but have developed it themselves.
In an effort to project our excellence in a concise manner, faculty and staff should contact Shari Covitz , Vice President for Institutional Advancement either via e-mail or by calling at 336.734.7520 to discuss such opportunities. Many times a well-timed press release will garner a story in the newspaper or even a story on the local news. However, beware of over-exposure and confusion. If a media outlet is contacted several times in a short amount of time, or if several people contact the same reporter, often the outcome is avoidance by the media.
To avoid this, Forsyth Tech has designated spokespersons to dispense information to the media. The president of Forsyth Tech, the vice president for Institutional Advancement or Martha Murphy of The Bloom Agency (College’s agency of record) should be the only people to contact the media or answer media inquiries. This is also the case during any type of crisis on campus affecting our students or the surrounding community.
Martha Murphy, Account Executive
martha@thebloomagency.com
336.724.1766
The Bloom Agency is the College's agency of record.
Brenda Bodsford
bbodsford@forsythtech.edu
336.734.7220
Brenda has been employed with the college since 1970. She received an Associate in Applied Science degree in commercial art from Guilford Technical Institute and has completed additional undergraduate courses at Winston-Salem State University and the University of North Carolina at Greensboro. She is responsible for layout and design of printed college materials.
Patty Byrd
pbyrd@forsythtech.edu
336.734.7357
Patty is a graduate of Forsyth Technical Community College with an Associate in Applied Science degree and a vocational diploma in graphic arts. Patty is responsible for a wide range of daily activities in the office, including bidding and purchasing, printing arranged with outside vendors, layout, design and creating displays as well as some content management for the College’s website.
