Students choose community colleges as universities head online

COVID-19 has created a large shift from the way students learn in the classroom to learning from home. With summer college classes underway, it has made some students change their minds about how they want to learn.

While the class of 2020 had big plans for their future, the journey of some graduates may look a little different.

With many universities across the country mostly offering online courses, it has some students asking, “Why pay for a four-year university right now?”

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Triad community college unveils new brand in drive-through fashion

Forsyth Tech Community College on Thursday revealed its new brand and logo with two drive-through brand launch party sessions from 11 a.m. to 1 p.m. and from 4 to 6 p.m. The branding includes a new logo with the tagline, “A place of promise.”

The new brand process included months of research, gathering both qualitative and quantitative data from current, former and prospective students; parents; business partners; community members; and the college’s board members, faculty and staff.

“We first considered what Forsyth Tech is for our students and the community,” FTCC President Janet Spriggs said. “What we heard from our interviews and surveys was critical to understanding who we are and what Forsyth Tech means to our community.”

Visual elements of the rebranding include a shield logo incorporating the letters F and T encompassing a star, representing the students who are the center of Forsyth Tech.

The drive-through event is an immersive experience including a series of stations and exhibits to view elements of the new brand while listening to the college’s radio station, 105.1 The FORSe, narrating key elements of the brand.

“While this wasn’t exactly the launch event we had originally envisioned, we are excited to share our new brand with the college and community in a fun, but safe, way,” Spriggs said.

The new branding dovetails with college’s Vision 2025 strategic plan, core values and the vision statement, which is ‘Forsyth Tech is a catalyst for equitable economic mobility, empowering lives and transforming communities.’ Next steps in the branding process are updating the website with a re-design scheduled to be completed in fall 2020l. The college will also conduct surveys to begin the mascot development process with a plan to introduce a mascot this fall.

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“The Forsyth Tech brand that is conveyed through our marketing communications should reflect both who we are and who we want to be as an institution,” Spriggs said. “We are excited to share this with everyone in this college and community-wide celebration.”

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Forsyth Tech rolls out its new look

Forsyth Technical Community College has a new logo and a new look.

The college introduced its new colors and a new tagline Thursday at mid-day and afternoon drive-thru events on its main campus in Winston-Salem.

Here’s a glance at the college’s new look:

The new logo: It’s a shield formed from the letters F (for “Forsyth”) and T (for “Tech”). Near the center of the shield is a star, which the college said in a news release “represents the college’s students who are the center of Forsyth Tech.” The logo also includes the school’s full name, which is to the right of the shield. The old logo, now retired, is a black rectangle with the words “Forsyth Tech” atop a blue box that says “Community College.”

The new colors: Forsyth Tech has replaced royal blue and black with two other blues — a dark cerulean and teal.

The new tagline: “A place of promise.” This is the first time in several years that the college has used a tagline.

The process: The new logo and related elements are part of a branding campaign, launched soon after new President Janet Spriggs arrived at the college in early 2019, to market itself to prospective students and the larger Forsyth County community. The college said it surveyed 1,600 people — current and potential students, community members, college employees and others — to help the college identify its strengths and decide what it wants to become.

The big reveal: The college showed off its new logo Thursday at two drive-thru events at its main campus on Silas Creek Parkway. The college gave away T-shirts, bottled water and other items with the new logo on it. It also collected canned and non-perishable food for Second Harvest Food Bank. Some college employees picked up new name tags and business cards.

They said it: “Forsyth Tech is a place of promise,” Spriggs said in a statement put out by the college. “It’s a bold statement, yet we are ready to make bold and brave statements for our students and for the communities we serve. It’s called our ‘tagline’ but it is so much more than that — it represents who and what we are. It is our promise to the communities we serve. Of course, a promise is only worth something if you actually keep it, and we pledge to keep them all.”

What’s next: The new logo, colors and tagline will show up on the college’s soon-to-be-redesigned website (www.forsythtech.edu) in the fall. Forsyth Tech also plans to introduce a new mascot during the fall semester.

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