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Public Relations NEW 2011

Course Course Title Class Lab/ Shop Clinical/ Co-op Credit
BPT 115 Public Relations NEW 2011 3 0 0 3
Prerequisites: None
Corequisites: None
Effective Term: Summer 1997

This course introduces the art and science of analyzing trends, predicting their consequences, counseling organizations, and implementing actions to serve organizational and public interests. Emphasis is placed on identifying public needs, conducting and analyzing research, writing and communicating information, maintaining media relations, and creating an organizational crisis plan. Upon completion, students should be able to summarize public relations history, conduct research, develop press releases, create printed material, and formulate a crisis plan.

 

Legend

  • : Comprehensive Articulation Agreement - This course is recommended for students transferring to a four-year university.
  • : Local Requirement
  • : Instructional Service Agreement
  • : Universal General Education Transfer Component (UGETC)
  • : Global Distinction
  • : Requisite(s)