Service Marketing

Course Course Title Class Lab/ Shop Clinical/ Co-op Credit
MKT 228 Service Marketing Requisite(s) 3 0 0 3
Prerequisites: DRE 098 Local Requirement
Corequisites: None
Effective Term: Summer 1997

This course is designed to define service marketing, demonstrate its importance, and note its special characteristics. Topics include basic building blocks of service marketing, distinctive aspects of services, and applications of service marketing mix. Upon completion, students should be able to demonstrate a basic understanding of the marketing mix as it applies to the service industry.

2012FA - New Local Prereq: RED 090

2014FA - Revised Local Prereq from RED 090 to DRE 098

Legend

  • : Comprehensive Articulation Agreement - This course is recommended for students transferring to a four-year university.
  • : Local Requirement
  • : Instructional Service Agreement
  • : Universal General Education Transfer Component (UGETC)
  • : Global Distinction
  • : Requisite(s)

This Course can be found in these Programs of Study