How To Grow Enrollment 100%

Rob Hinshaw

Rob Hinshaw likes helping people do their job better. A corporate trainer at Forsyth Tech, he specializes in leadership and soft skills training. It’s something he says he “fell into.” After earning degrees in Psychology and Counseling, Rob saw corporate training as a way to apply his skills in the workplace to help people become more effective.

That desire is also why he wanted to get more people into the college’s exam prep course to earn Society of Human Resources Management (SHRM), Professional in Human Resources (PHR) or Senior Professional in Human Resources (SPHR) credentials, the mark of a recognized HR expert. Rob learned that many local HR pros didn’t have these credentials and that bothered him. “I saw that we have a lot of HR professionals we aren’t reaching,” he says, “and that could really benefit from going through our preparation program.”

So Rob crafted a marketing campaign to spread the word about PHR/SPHR exam prep courses. With the college’s Learning Technologies department, he created testimonial videos from past students because, he says, “people really connect with faces and stories.” He reinvigorated the college’s relationship with the local SHRM chapter, using them to inform members about the value of the credentials as well as when and where classes would be held. He created a brochure to explain the value of the courses and leveraged existing relationships with local businesses to get that brochure to HR personnel throughout the area.

As a result, enrollment in Forsyth Tech’s PHR/SPHR exam prep courses doubled from 2013 to 2014! In recognition of this success, Rob recently received the Innovator Of The Year Award from SHRM at the national SHRM/Holmes’ Corporation 20th Annual Education Partners’ Conference.

That’s not bad for a guy who says he just “fell into” what he does. Sounds like he should probably stick with it!