Marketing The Best Community College In The Southeast United States

a billboard with a Forsyth Tech ad on it

Forsyth Tech recently updated its “brand” marketing by launching a series of billboards and retooling its website.

The billboards, displayed throughout Forsyth and Stokes counties, underscore the quality of education at Forsyth Tech introducing programs such as the top-rated Digital Effects & Animation Program, the two-year Race Car Technology degree and the two-year Nanotechnology degree.

The new website, launched in March, features responsive web design. It enhances accessibility to rich media and expanded features – particularly on mobile devices.

On the home page, visitors identify themselves as prospective or current students, or as businesses, and the website directs them to pages of interest. In addition, links to information about financial aid, the application process, course listings and payment options appear on almost every page. “We needed to make it easier for students and the public to access information,” says Tricia Hamlin, marketing manager for the college.