Covid-19 puts twist on how Triad community college will debut rebranding

Following a months-long rebranding process, Forsyth Technical Community College will reveal its new brand identity in drive-up fashion Thursday, June 25, from 11 a.m. to 1 p.m. and again from 4 to 6 p.m.

The drive-through brand launch party will be in the parking of the Robert L. Strickland Center parking lot. The school solicited the input of more than 1,650 existing and prospective students, parents, faculty, staff, alumni and residents, all culminating with a new color palette, logo and tagline.

“We first considered what Forsyth Tech is for our students and the community,” Forsyth Tech President Janet Spriggs said. “What we heard from them was critical to understanding who we are and what Forsyth Tech means to our community.”

The new brand dovetails with the college’s Vision 2025 strategic plan, core values and vision statement — a catalyst for equitable economic mobility, empowering lives and transforming communities. As part of the branding, the website will be refreshed. An overhaul of the website is scheduled to be completed this fall. The school, which in the past had Tech Tiger as its mascot, said it is exploring either developing or bringing back a mascot.

“At the heart of our brand, Forsyth Tech is an institution of equity that includes, supports and connects students to community opportunity creating both personal and community prosperity by providing access to a wide range of practical, affordable and industry-relevant education,” Board of Trustees Chairperson Ann Bennett Phillips said.

To attend the launch event, enter the campus from Miller Street off Silas Creek Parkway. Volunteers will guide drivers to the parking lot. Attendees will remain in their vehicles. Donations of canned and non-perishable food items to benefit Second Harvest Food Bank will be accepted.